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Format descriptions

Add formatting to a tour or course description

Use bold, italics, links, and bullet lists in destination and course descriptions to give them some personality.

Video walkthrough

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Narration script

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Your tour descriptions do not have to be one flat paragraph. Here is the formatting you can use. I am in the Edit details form for a destination, in the Description box. For bold, I put two asterisks on each side of the words. For italic, one asterisk each side. For a link, square brackets around the text I want people to click, then the web address in parentheses right after, and I include the H T T P S part. For a bullet list, I start each line with a dash and a space, and I leave a blank line before the list begins. Then I save, and the formatting shows up on the tour page. Two things to know. First, headings and images are deliberately not supported. That is not an oversight. The description sits on a page that already has its own title, and a heading inside the description would compete with it and confuse screen readers. Second, the cards in the catalog and the previews that show up in search results strip all of this back to plain text automatically, so you never get raw asterisks showing up in a Google result. Keep it light. A bold phrase, a link, maybe a short list. That is usually all a description needs.

Steps

  1. Open the Edit details form for a destination (/creator/destinations, then Edit details) or the edit form for a course.
  2. Type formatting directly in the Description box. Surround text with two asterisks for **bold** and one asterisk for *italic*.
  3. Make a link by writing the text in square brackets followed by the address in parentheses, like this: [our website](https://example.com). Include the https:// part.
  4. Make a bullet list by starting each line with a dash and a space. Leave a blank line before the list starts.
  5. Save. The formatting appears on the tour or course detail page.
  6. Headings and images are deliberately not supported. Descriptions sit on pages that already have their own headings, and a heading inside one would compete with the page title and confuse screen readers.
  7. Catalog cards and search-engine previews strip the formatting back to plain text automatically, so your lists and bold text never leak into a Google result as raw symbols.
  8. Links you add always open in a new tab and carry the safety attributes browsers expect, since tours are embedded on partner websites.